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Is Facebook India's largest online media company ?

Facebook, in the initial offer document filed with SEC, claims it has an active user base of 51 million in India as on March 2012. This means that 60% of all internet users in India accessed Facebook at least once in a month, if a report published by IDC last August is considered.

Not sure how much other media companies like the top three media groups- Times of India, Hindustan Times and The Hindu- have penetrated online. My guess is that they will be nowhere close to Facebook. This means Facebook is India's largest media company when it comes to online presence, at least in terms of user base.

Another piece of information from India's latest census which estimates that only 3.1% of the 246 million households have internet access. This translates into 7.6 million households. Assuming a household size of five, this means only about 35% of all internet users are accessing it from their own home. The rest is either through mobile or internet cafe.


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